Our Story

Brand Surge Consulting was born out of both experience and frustration.

For over two decades, I’ve led transformations at some of the world’s most recognized consumer brands—scaling disruptive startups and industry-leading businesses ranging from millions to multi-billion dollars in revenue, turning around challenged categories, and building high-performing teams that delivered record growth.

Along the way, I saw too many companies waste precious time and money on glossy decks from high-priced consultants that never translated into execution—or get locked into full-time hires that lacked the flexibility they truly needed during moments of change.

I founded Brand Surge to be the partner I always wished I had as an operator: someone who brings the strategic horsepower of a seasoned executive, but rolls up their sleeves to deliver practical, real-world results. Our model is built to flex with your needs—whether that’s fractional leadership, mission-critical projects, or strategic coaching.

At Brand Surge, we don’t just advise from the sidelines—we embed like insiders, drawing on proven experience running world-class brands to help you seize opportunity and power your growth.